

Jonah Perritti
Jonah Perretti is one of the most brilliant marketers around. His latest creation, Buzzfeed, is a viral marketers dream.


The Original Virus
This is a photo of an actual virus. It spreads – presumably – like a virus but without the marketing.


The Language of Persuasion
Milton Erickson was a master of persuasion. Would his language techniques help a post go viral?